Prepared for plug & play on site.
We create the AR content and plan the camera setup with your team. Camera and lens details are confirmed in advance, and we prepare the lens files before arriving on site.
LUPIXX · Shows, brands, spaces
Live augmented reality for music shows, esports and gaming events, sports broadcasts, livestreams and brand productions. We design virtual scenery, objects and effects and integrate them into the live camera image.
01 · In action
02 · How it works
We create the AR content and plan the camera setup with your team. Camera and lens details are confirmed in advance, and we prepare the lens files before arriving on site.
With the production infrastructure ready, we connect the system and allow around two hours for setup and calibration. Then we join your regular rehearsals, reviewing and adjusting the AR directly in the live camera image with you.
We deliver the camera image with AR already composited to the OB truck. The vision mixer can cut it into the programme just like any other camera feed.
We have been testing and using live augmented reality across different shows since 2020, refining the workflow through rehearsals and live broadcasts.
Let’s talk about your project