Kontra K — Arena Tour 2025
Visual dramaturgy & content design
Visual design for shows, brands and spaces.
From creative direction to technical delivery.
MASTER / DIM 000
Selected works
01 · Projects
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Goldene Henne 2026
Creative Direction · Live AR · Contentdesign · Preprogramming · Operating
LUPIXX · Shows, brands, spaces
Live Augmented Reality
Live augmented reality for music shows, esports and gaming events, sports broadcasts, livestreams and brand productions. We design virtual scenery, objects and effects and integrate them into the live camera image.
01 · In action
02 · How it works
Prepared for plug & play on site.
We create the AR content and plan the camera setup with your team. Camera and lens details are confirmed in advance, and we prepare the lens files before arriving on site.
From connection to rehearsals.
With the production infrastructure ready, we connect the system and allow around two hours for setup and calibration. Then we join your regular rehearsals, reviewing and adjusting the AR directly in the live camera image with you.
Ready for the live cut.
We deliver the camera image with AR already composited to the OB truck. The vision mixer can cut it into the programme just like any other camera feed.
Tested in live broadcast.
We have been testing and using live augmented reality across different shows since 2020, refining the workflow through rehearsals and live broadcasts.
LUPIXX · Shows, brands, spaces
Content Design
Creative direction and large-scale content for live shows. We develop the visual concept and create content for LED stages and realtime graphics.
01 · In action
02 · What we do
Creative Direction
We develop the visual concept around the artist, the music and the production. Together with the stage and lighting designers, we shape how the imagery works across the stage.
Show Content
We design and animate large-scale visuals for LED screens, tailored to the production’s LED layout, screen formats and show sequence.
Realtime Content
We develop realtime visuals in Notch and adjust them during rehearsals together with the production team.
Making it work on stage
We combine creative direction, motion design and realtime development with the technical knowledge to make the visuals work on stage — across LED screens, camera feeds and playback systems.
LUPIXX · Shows, brands, spaces
IMAG FX
Live camera effects made with Notch. We design realtime looks for the camera feeds on your show’s LED screens, shaped around the artist, the music and the stage.
01 · In action
02 · What we do
Live camera, designed for the show
We develop the visual treatment of the live camera image together with the creative team. The effects become part of the show’s visual design.
Adjusted in rehearsals
We review the effects on the live camera feed and adjust the looks in Notch together with the production team during rehearsals.
LUPIXX · Shows, brands, spaces
Installations
Immersive installations for brands, places and public spaces. We bring visual content, lighting and sound together in spatial installations. For brands, agencies, festivals and cities — from the first concept through technical planning to installation on site.
01 · What we do
Creative Direction
We develop the spatial concept and define how imagery, light and sound work together.
Visuals, Light & Sound
We design the visual content, lighting and sound as connected parts of the installation, shaped around the space and how people move through it.
Planning & Implementation
We plan the technical systems and coordinate installation and commissioning on site.
02 · Selected installations
Essen Light Festival
EUREF · Düsseldorf
The Realtime Studio · EUREF Campus, Düsseldorf
Shape the show before you arrive on site.
A shared place for visual development, digital rehearsals and preprogramming. Explore the idea, then prepare the agreed elements for production.
01 · The shift
Make room for creative decisions. Before rehearsals.
Bring the creative and technical teams into the same view. In Unreal Engine, we develop and review the agreed elements of your production. Start with an idea, or bring an existing showfile and stage model. Together we establish what can be explored and prepared reliably.
Visual development
See and develop imagery, stage, light and video together. For first concepts and creative decisions with artists, designers and production teams.
Digital rehearsals & preprogramming
Check existing show data, prepare agreed sequences and work on cues together. Your data and goals determine what can be moved into the studio.
02 · What we explore, in realtime
Every part of the show — before the show exists.
Static view — the interactive scene needs WebGL.
- Lighting Lighting ideas and cue moves, seen in context — while changing them is still cheap.
- Camera Camera positions and framings, tried long before the first rig day.
- LED & visuals Screen content on the actual surfaces — scale, brightness and timing judged in place.
- Timing One timeline for every department — cues align before anyone is on site.
03 · Why it changes the outcome
01
Fewer surprises on site
Review critical design questions before load-in. Technical checks and rehearsals on the actual stage remain part of the production.
02
Decisions made earlier, together
Creative, lighting, video and technical teams align in one room, months ahead.
03
A higher creative ceiling
When ideas are cheap to test, the bolder ones survive.
04
Less friction between departments
Everyone sees the same thing at the same time. Fewer translations, fewer misunderstandings.
05 · How it's built
Built on Unreal Engine — visualized in realtime, refined live, in the room with you.
Dedicated servers
Fast, dedicated internet
Hosting
Review & workshop space
A hotel inside the venue
Next to Düsseldorf Airport (DUS)
Direct rail connection
CO₂-neutral campus
International teams land minutes away and are in the room the same day. Arrive, focus for days, and stay through the whole push. Less an office. More a workshop for the show.
Realtime environment
Review & workshop
EUREF-Campus · Düsseldorf
Find us at EUREF.
Three ways here. About ten minutes each.
By car
From the A52 or A44 motorway exit.
From the airport
By SkyTrain from Düsseldorf Airport Terminal.
By train
A short walk from Düsseldorf Flughafen station, with ICE connections.
LUPIXX · Shows, brands, spaces
One team for the whole picture — creative and technical.
We translate music and ideas into a visual world — developing imagery, dramaturgy and realtime effects for live productions.
01 · The people
People book people. So — hi.
A small, international team in Düsseldorf. You work directly with the people developing your show. We create here and travel for integration and rehearsals — with the right partners for each production.
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Saskia Olma
CEO & Founder · Creative Director
Founded LUPIXX on one belief: the moment is everything.
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Vladislav Befus
CTO & Partner · Notch Artist
Turns ‘is that even possible?’ into ‘watch this.’
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Lilian Pimentel
Project Manager
Keeps the chaos calm so the creative can stay loud.
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Aleksei Shkurdov
Video Operator
The steady hands when the show goes live.
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Jonas Taube
Working Student · Motion Design
New here — already setting things in motion.
02 · Where we're heading
The future of live entertainment is collaborative, realtime and iterative.
Our direction is a coherent visual world across stage, light and video. Content and realtime design remain our foundation; specialist partners expand what we can shape together. The Realtime Studio supports this development through shared design reviews and preparation for rehearsals.
As AI changes how we create, we believe human exchange and celebrating together become even more important. Whether we’re developing ideas together across borders or sharing a concert with thousands of others.
Let’s talk about your project
Got a project in mind? Show us what you’re thinking.
Tell us about your show.
A tour, a broadcast, an event or a first idea. Tell us what the audience should feel, what is already decided and where you want our creative input.
The Realtime Studio LUPIXX GmbH
EUREF-Campus 1C
40472 Düsseldorf
EUREF-Campus 1C
40472 Düsseldorf